Players try before they commit
Playable demos are back as a way to win players before launch.
So every game we ship can have a browser demo like the seven on this site.
Source: CGMagazineAt a glance
| What you get | Design, build, publishing and growth, by one team |
|---|---|
| Platform | Roblox |
| Our own work | Seven of our own Roblox games are live |
| Pricing | A written quote after a free call |
| Where we work | Based in London, with clients worldwide |
Earnings estimator
What could a Roblox game earn?
Move the slider to an average player count and see a monthly range, in US dollars, after Roblox takes its share.
Weak fit$0
Typical$0
Strong earner$0
Players x hours in a month x estimated dollars per player-hour. These are our working estimates from public trackers, not a promise: earnings vary hugely by genre, and most Roblox games earn very little. Reaching a steady player count is the hard part.
Where the Robux go
From a player's Robux to your bank
Roblox keeps 30% of in-game sales. You cash out what is left through the Developer Exchange (DevEx).
Roblox keeps0 R$
You earn0 R$
Cash out through DevEx$0
Below the 30,000 Robux you need before you can cash out through DevEx.
Uses the standard rate of about $0.0038 per Robux. The 42% uplift only covers eligible purchases by age-checked US players aged 18 and over, in games using R15 avatars. Always check Roblox's current DevEx terms.
Month-one simulator
When do your players run out of game?
We play a simulated month of every game before launch. Try a simple version: tune the economy and find the day a daily player stops making progress.
Upgrades bought each day, days 1 to 30. Green is a good day, amber is slow, red means nothing new.
What's changing
What the leaders are doing, and what we do about it
The shifts we are building for right now, each with its source.
Rewarded video is now a real line
Roblox says creators have used Rewarded Video in over 400 experiences, and it is widening who can buy ads.
So we plan where an ad reward could fit from the first design, not after launch.
Source: Roblox newsroomOlder players are worth more
Since 8 June 2026 Roblox pays a 42% higher DevEx rate on eligible spend from age-checked US players aged 18 and over, in games that use R15 avatars.
So we build on R15 by default and design with older players in mind.
Source: Roblox newsroomUnder-16 reach has a gate
To reach under-16s a game needs ID checks, a refundable fee or subscription, the questionnaire and 250 highly engaged players.
We have done every step but the player target on six games of our own, and we are working on that now.
Source: Roblox docsWhat's included
Everything your game needs
Designed, built, launched and growing, by one team.
Game design and economy maths
A design doc with the core loop, progression and monetisation, plus a simulated month of play so players do not run out of reasons to come back.
Luau code that holds up
Server-authoritative systems with exploit checks, saves that survive crashes, and receipts that never double-charge.
Monetisation inside Roblox rules
Game passes, developer products and Premium payouts, designed around Roblox policies such as the paid random items rules.
Store page that converts
Icon, thumbnails, description and maturity questionnaire, ready for the Roblox Creator Hub.
TEST and LIVE releases
A private TEST experience for every change, then a clean publish to LIVE. Nothing untested reaches players.
Playtests and device checks
Automated bot playtests plus phone, tablet and PC layout checks before launch.
Launch and growth
Roblox ads, short-form videos and weekly updates to keep players coming back.
Play the proof
Seven live Roblox games, built the way we would build yours
Every one went through the same TEST and LIVE pipeline we use for clients. Try one now.
Live
Live
LiveRoblox games we can build for you
- Tycoons and simulators
- Steal and defend games
- Board and party games
- Obbies and adventures
- Sports games
- Branded experiences
How we build
From idea call to launch
- 1
Idea call
A free call to talk through your idea, your users and your goals.
- 2
Design
A design doc with the core loop or user journey, the screens, and how it earns.
- 3
Build in TEST
We build in a private TEST version you can try from the first week.
- 4
Test
Automated tests, device checks and your feedback, round after round.
- 5
Launch
Store listing, age ratings and a clean publish to LIVE.
- 6
Grow
Ads, videos and regular updates to keep people coming back.
Plan your game
Build your game card in 30 seconds
Pick a few options for a game card and a rough route to launch, then send us the brief.
Roblox game development FAQs
How much does it cost to make a Roblox game?
It depends on scope. A small obby or a playable prototype is a much smaller job than a multiplayer tycoon with weekly updates. We scope your idea on a free call and send a written quote before any work starts.
Can you build a Roblox game for my brand?
Yes. We build branded Roblox experiences and follow Roblox's advertising rules, so your game is set up and labelled correctly from day one.
Can you fix or upgrade my existing Roblox game?
Yes. We can review your code, monetisation, performance and store page, then fix and improve what holds it back.
Who publishes the game?
Usually your own Roblox group, so the game, players and earnings sit with you. We agree ownership in writing before work starts.
Do you handle Roblox age ratings?
Yes. We complete the Maturity and Compliance questionnaire from what is actually in the build, and explain what Roblox needs before a game can reach players under 16.
Got an idea? Let's build it.
Tell us about your game or app. We will plan it with you on a free call and send a written quote before any work starts.